Your number of followers and your engagement rate tell people, whether your account is legit and growing or not. But there’s the right kind of followers and the bad kind.
You want active, legit profiles to follow you and interact with your content. Not fake, spammy bots, merely increasing a number.
Finding yourself obsessing over every single detail you have to get right, before posting, to get some likes? The right hashtags, the perfect caption, the relevant profile mentions… It can be exhausting.
But getting an initial flow of likes is what tells other users that your content is worth considering.
You can ask your audience to save posts. You can write long, story-based captions so they want to read them later. And you can create complex, visually rich posts that have to be consumed in multiple sessions.
All of it to ask your audience for commitment. This is what saves mean to Instagram.
Increasing engagement numbers alone, is simply craving vanity metrics. If you want to grow your Instagram brand, you have to do it the right, organic way.
Impressions are what separates a poser account from the real deal. Because they signal that legit users are seeing your content. Before engaging.
At least $1 a day for impressions
At least $3.5 a day for engagement
Can take months to start seeing consistent growth
Takes time and learning to get right
Can risk losing money before getting results
Don't necessarily target your audience
From $0.3 a day for impressions
From $1 a day for engagement
Pick the plan you need or customize yours
Start growing naturally, fast
Never stress about engagement again
Comments are what separates a highly engaged and enthusiastic audience, from an audience made of numbers. But generic, inappropriate, or irrelevant comments are just as dangerous as the void.
Instagram (and the brands you could work with) want to see genuine, relevant interaction.